Marketing agency C Force Communications
In May 1994 the first WWW conference was held becoming known as the ‘Woodstock’ of the web world, Nelson Mandela was elected President of South Africa, Sunday shopping was introduced and we could spend our winnings from the just launched National Lottery on a trip to France going via the newly-opened channel tunnel…
C Force Sponsorship was born with Gary Crumpler and Tennant at the helm providing consultancy for David Coulthard, who was about to become an F1 driver, and Russell Athletic who were moving into sponsorship with Formula 1 and rowing. We negotiated and managed the sponsorship of David Coulthard by the Farah and Savane brands, secured sponsorship of the Simtek Formula 1 team by Russell Athletic and helped MTV exploit their sponsorship of Simtek. Russell Athletic’s marketing programmes rapidly spread into full sponsorship exploitation campaigns, using one of the country’s greatest sporting duos—rowers Redgrave and Pinsent—to establish the brand in the UK sports trade.
By the time they won their gold medal in 1996, C Force Communications had arrived, concentrating on business-to-business campaigns for trade and technical companies. Latchways, SunGard (formerly Safetynet), Oyster Terminals and Malvern Instruments were early clients using a range of cforce skills across all elements of the marketing mix.
Now cforce is providing clients with the full range of marketing tools, creating marketing communications plans that help clients determine the most effective use of budgets from the myriad of options that battle for marketing spend. Responsive website design, search engine optimisation (SEO), ecommerce, analytics and Google Ads/pay-per-click campaigns are at the forefront of the service offering along with the traditional tools of advertising, exhibitions, literature design, packaging, video and animation creation.
Since 1994 we have created inspirational work in the construction, beauty, sports, IT, business continuity, scientific, warranty providers and insurance underwriting industries to name but a few. The formation of business-to-business marketing plans and their implementation are our bread and butter.
Over the past 29 years we have helped our clients in all sorts of ways but probably our experience with Latchways provides the most illuminating aspect of the cforce story. In 1997 we met with our client Latchways to discuss how they could go from being a <£1m turnover company to a £50m turnover company. In 2015, still with cforce providing marketing support, Latchways was sold to MSA Safety for £124m!
More recently we’ve produced staff handbooks and event signage for Royal Ascot, developed responsive websites for online training companies and sales literature and instruction manuals for safety ladder manufacturers. We’ve built modern websites, designed and produced numerous technical documents and magazines and created video content for awards shows for the NFRC group of companies.
We look forward to meeting you to hear your business objectives and hopefully become part of the cforce story.
Just some of the companies with helped since 1994: