As a strategic digital marketing agency, but with a history that pre-dates the internet, the cforce skills embrace not only the latest digital marketing techniques but include a sound knowledge of offline marketing. Contact us to see examples of what we’ve done in your areas of interest.
Media planning and buying
Most industries have a plethora of specialist titles…how do you decide where to advertise? cforce smart media planning maximises the opportunities to see for your given budget. Combined with our buying power we can ensure your display advertising (online or offline) is the best it can be.
At cforce we assist marketing managers and board-level directors on how to achieve their business objectives. Whether it’s a one-off project like a product launch, or full 3-year campaign.
Liaising with exhibition organisers and complying with all the health and safety regulations can be a time-consuming task. The cforce exhibition management service takes away that headache…and when combined with our stand design and build services, you just need to turn up when the show opens!
Who to? When? How? At cforce we help you answer these and other questions to ensure your product launch has the maximum impact and longevity.
Sponsorship advice and exploitation
Website design and development
At cforce we’ve been designing and building websites since the dawn of the internet. As new technologies have evolved we’ve stayed one step ahead of the trend to ensure your site is right for your business and your audience. Whether it’s responsive design for mobile compatibility, or multi-lingual for worldwide websites, hard-coded or content-managed we have the right solution for you.
SEO (Search engine optimisation)
There’s a lot of nonsense talked about search engine optimisation. The cforce approach to SEO is one of common sense, good copywriting and no ‘BS’. All our website designs are built with SEO at their heart, but we can also help improve the ranking of your existing site using only approved ‘white hat’ techniques.
Probably the most cost-effective method of impactful digital marketing. The cforce in-house email marketing system provides all the detailed tracking and analysis you would expect whilst fully complying with EU electronic commerce regulations.
Despite what many pundits claim, social media on its own is rarely going to achieve your marketing objectives. When it’s part of a co-ordinated campaign we can manage your Facebook page, tweet all your latest news snippets and ensure your YouTube channel is an engaging experience.
As well as the usual ‘box shifting’ type of ecommerce solutions, cforce can develop complex ecommerce sites that allow for comprehensive customisation by the buyer. Single- or multi-currency, duty and complex shipping calculations can all be accommodated.
The cforce studio has full video production facilities with HD broadcast quality camera equipment, digital editing and composition…check out our YouTube channel for some examples.
Animation 2D / 3D
Whether it’s a training programme, technical explanation of inner workings or simply title graphics for a video or presentation, .cforce animations have impact. We can work in 2D and 3D animation space as seen on our YouTube channel.
iPhone / Smartphone apps
“We need an app” is rarely a good reason to develop your own smartphone app; but there are occasions when it can have a genuine marketing advantage…for example live events or specification calculations. At cforce we can build your complete app, or maybe you just need us to design the user interface and graphics?
PPC Advertising (pay per click)
Primarily, but not exclusively, pay-per-click refers to Google AdWords. At cforce we build campaigns that work in tandem with your SEO activity to ensure you are seen in search engine results pages (SERP) for the phrases that are going to generate you business.
Online advertising and promotion
MPUs, banner ads, Google remarketing… At cforce we build static and dynamic online ads and build campaigns to ensure they are seen by the right audience at the right time…all fully trackable of course.
Your brand usually starts with your company logo, but it’s so much more than that. At cforce we look at branding across all your communications, both internal and external…ensuring consistency at all touch points.
Attention-grabbing ads are a combination of a strong concept, excellent design/implementation and engaging copywriting. Contact us to see examples of how cforce combine these to create effective display advertising.
Design for print
Few companies are printing as much as they used to as the shift in marketing moves ever closer to the digital end of the spectrum. But when it is required, our long history in print ensures we thoroughly understand the technicalities of creating artwork for litho printing and the benefits but limitations of digital printing.
Corporate brochures, product brochures, flyers, leaflets, report and accounts, instruction manuals, installation guides…at cforce we’ve been producing these for almost 20 years. Contact us to see examples of our wealth of experience of designing impactful literature.
Whether a product has to catch the eye on a retailer’s shelf or ensure a product is safely shipped overseas, packaging design is important. From the cardboard engineering (or other materials), labels on the product, to the final outer box design, cforce can create the right packaging for your products.
Exhibition stand design and build
From pop-up stands to award-winning multi-level stands that dominate an exhibition floor, cforce can design and build exhibition stands to meet any budget and objective.
Point of sale
Engaging the customer’s attention at the point of sale always drives sales. cforce have produced everything from freestanding display units (FSDUs) and counter-top promotions, to shelf-talkers and demo displays.
Is your product displayed to maximum impact in-store? At cforce we’ve built custom-display stands, branded store areas as well as trained store staff on how best to display your product.