Royal Ascot Staff/Visitor Information

Royal Ascot staff handbook and event signage and iPhone app

Client
Ascot Racecourse—the UK’s most prestigious horse racing venue and home to the famous Royal Ascot event which is the annual highlight of the UK horse racing season.

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Brief
Royal Ascot is a premium event held annually, attended by The Queen, and known worldwide. In order for the event to run as smoothly as possible a wide range of communication activity is required for both visitors and staff.
Approach
cforce were initially involved with developing site maps for use in the Royal Ascot iPhone app. From this we have produced many communications items that involve site maps. This has included an interactive map for the Ascot website that allows visitors to see what areas their ticket allows them access to, on-site signage showing locations of restaurants and facilities as well as the comprehensive 96pp staff handbook which we have produced annually from 2011 to 2017.