Castelan PremierCare POS Brochures

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Client
Castelan Group—provider of warranty products and repair services to furniture and electrical retailers and manufacturers.

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Brief
When selling a major item to a consumer, furniture retailers needed a range of point of sale literature available to help them sell add-on warranties for the product being bought. Being a financial product, there was a large amount of ‘terms and conditions’ that have to be incorporated whilst still being an easy-to-understand communication piece.
Approach
Having already designed and developed the PremierCare sub-brand for use in consumer marketing; we designed and produced a range of DL-sized brochures for each of the different warranty products. There were both generic versions and also variants that could be co-branded with retailer logos for larger customers.