NFRC is the UK’s largest trade association for the roofing and cladding industry. They provide reference material and networking for contractors on safety and best practice for all disciplines of roofing. They also offer a consumer-focussed search facility to find quality roofers and materials.
NFRC publishes a magazine “Roofing Times” every two months (each issue is also designed and produced by cforce) which contains articles from suppliers aimed at the contractor members of NFRC.
In order to make this information also available to a wider audience a website was required to carry the same (and additional) content as the magazine.
cforce design and built the roofingtimes.co.uk website which is fully content-managed allowing the NFRC marketing team to easily add new articles ithout requiring further input from cforce.
The site includes a number of bespoke features, for example:
Naturally the site uses a resonsive design so it works equally well on large desktop PCs, tablets and smartphones.
- Popular Articles are automatically highlighted based on number of visitors to each article
- An ad management system allows space on the site to be sold to third-parties with full analytics of ad performance
- Information such as estimated time to read are automatically calculated and added to each article
Naturally the site uses a resonsive design so it works equally well on large desktop PCs, tablets and smartphones.