Etherlive are the UK’s leading provider of IT solutions to the events industry. Including provision of temporary wi-fi internet at events like WOMAD, Goodwood Festival of Speed.
Whilst the overall content of the previous website was ok; the site design look very dated and was difficult to access on mobile devices that were shown to be an increasing number of the site visitors. In additon the site did not take advantages many of the SEO opportunities.
It made sense to retain the existing WordPress content management system in order to minimise the time and costs involved in migrating content from one platform to another. A new WordPress theme was designed and implemented that used responsive design principles so that the site could easily be viewed on PC, tablet or smartphone. The SEO throughout the site was reviewed and improved and an ongoing monitoring and refinement strategy implemented.