CyDen Consumer Promotion
CyDen—manufacturer of Intense Pulsed Light products for the medical and beauty industries.
CyDen developed a revolutionary home-use IPL hair removal device under their iPulse brand. In the UK this was sold exclusively through Boots as an OEM product using the ‘Boots Smooth Skin’ name. A comprehensive campaign was required to launch the product and keep it in front of the target audience.
Having produced the product packing and user manual, cforce then created a promotional campaign which was rolled out across a number of activities. This included the design and production of in-store point-of-sale displays and brochures, large posters for shopping malls and high-profile ads in magazines such as Hello and OK. Support material was also produced to train and incentivise Boots’ staff on selling the product.