Online Laser Training provides certified training courses to medical professionals who will be providing laser and IPL treatments.
The existing website performed poorly in search engine results and also had low conversion rate from visitors to sales of training courses. A new site to be built that is SEO optimised and also simplifies the visitor journey from landing page to purchase.
cforce adopted a ‘mobile first’ strategy by designing the site to be fully optimised for smartphones and tablets and then looking at how that design would flow onto larger screens.
The site was built on WordPress but links through to an existing payment gateway for the purchase of training courses. The route to purchase was madde simpler and more obvious with larger, strongly-coloured purchase buttons.
